Professional Profile

Results driven marketing professional, graduated from University of Toronto with distinction. Skilled as a digital marketing specialist, focusing on digital growth and social media strategies, inbound marketing, device compatible (responsive) website development, SEO, and market research, with 3+ years of experience. I enjoy working in a fast-paced environment, focusing on catering to a wide range of clients and their digital and social media marketing needs.


Account Manager | UpOnline Marketing | May 2017 – Present
  • Created annual digital marketing plans for more than 20 different clients, to increase their market shares by analyzing data through Google Analytics, Google My Business, and link tracking. Over 75% of these recommendations were approved and resulted in an increase in sales.
  • Designed custom, responsive websites, compatible on every device, to reflect the clients’ branding, and provide a user-friendly experience.
  • Delivered high quality results, including first page ranking on search results through SEO optimization, increasing direct online sales by 20-30%, increasing Facebook engagement levels by 50%, and constantly accumulating positive reviews by customers on Google and Facebook.
  • Crafted email templates to increase open rates beyond the 22% industry average and click-through rates beyond 7% industry average, through engaging visuals, catchy subject lines and copy, and distinct call-to-actions.
Marketing Specialist (Freelance) | Club Eighty Eight Health & Fitness | March 2018 – Present
  • Played a key role in the marketing success of a new gym, Club 88 Health & Fitness by creating a marketing plan that reflects the branding and positioning of the gym and brought in 500 new clients in a span of 3 months, breaking even.
  • Designed and built an HTML website to reflect the colour scheme, the logo, and the gym location and interior with new machines, and staff members.
  • Consulted on the type of promotions followed by promotional material that would entice the target audience to sign up for the membership.
  • Created promotional social media posts and flyers that were motivating and inviting for the target audience using a combination of location photography and stock photography through Canva or Adobe Photoshop.
Social Media Strategist | UpOnline Marketing | Jan – Apr, 2017
  • Developed an internal social media campaign which resulted in a 30% gain in organic followers on the company’s social media platforms.
  • Created engaging visual content using Photoshop and Canva, and utilized the Hootsuite platform for scheduling posts on social media channels based on viewership trends.
  • Researched trends in the digital and professionals’ marketing industry using social listening and monitoring tools like Google Alerts, and combining internal statistics and data to write informative blog posts and case studies for the company.
Marketing Assistant | Adgro Communications | May – Aug, 2015
  • Conducted market research to develop a Diwali-themed ad for AirWick scented candles. Generated insights related to emotional themes associated with the occasion, contributing to the development of a $100,000 campaign.
  • Researched market groups in various regions to examine the target market and their needs for various clients.
  • Co-wrote and co-edited marketing materials, including advertising copy for publications.


Honors Bachelor of Arts
June 2017 | University of Toronto

Graduated with distinction with double majors in Business Management and Culture, Communication, and Information Technology.

Certificate in Digital Communications
June 2017 | Sheridan College

Hands-on experience for courses like digital advertising, photography, and web development.

Google Ads Certification

HubSpot Inbound Certification

Hubspot Social Media Certification


Web Design
Google Ads
SEO / PPC / Google Analytics
Facebook & Instagram Ads
Email Marketing
Inbound Marketing
Content Management System
Marketing Communications
Marketing Research
Online Content Creation
Social Media Strategy
Adobe Photoshop
Microsoft Office
Detail Oriented
Time Management

© Mahnoor Awan